Director of Growth

About Us

At Sleep Doctor, we’re helping millions get a full night's rest. As the most trusted name in sleep health, we make better sleep possible with proven support, clear answers, and hands-on care that fits real life. Across our brands—SleepDoctor.com, SleepFoundation.org, and SleepApnea.org—we combine clinical expertise with consumer-first experiences to help people understand their sleep, tackle real challenges, and wake up to healthier, more energized lives. If you’re passionate about making better sleep possible—and want to help reshape the future of sleep care—we’d love to meet you.

The Role

We're in search of a data-driven, operationally-focused, obsessed-with-constant-improvement visionary and strategic Director of Growth with a proven track record in scaling a digital DTC brand into a household name through ownership of a multi-million-dollar marketing budget. The ideal candidate has deep experience owning the performance marketing function of a growing business. They should be a proven leader with a track record of driving efficient growth and building and mentoring high performance, collaborative teams. A blend of creativity and analytical prowess is essential, coupled with the ability to execute a clear and consistent strategy for growth. At its core, this role is a fit for someone who resonates with our mission and is driven to grow Sleep Doctor from thousands of customers to tens of thousands and well beyond, giving even more people access to better sleep, home sleep tests, and other sleep oriented products.

What You Get To Do Every Day

• Oversee the customer acquisition functions for our clinical business to deliver on new customer volume targets as well as developing and defining KPIs and success metrics
• Ownership of channels including Facebook, SEM, TikTok, Youtube, TV, Influencer, and more; develop and test into new successful channels that can scale.
• Partner with internal and external creative teams to produce winning marketing assets that improve performance on paid social, TV, and YouTube
• Help evolve our attribution model with the data team to better optimize the marketing mix and return on investment of each channel; work on continuously improving our analytics in an ever-changing environment
• Assist in creating a testing strategy and framework across acquisition channels; partner with our ecommerce team to develop A/B testing strategies on the website and customer funnels
• Track relevant market conditions and competitive trends, using insights to shape future plans

What You Bring To The Role

• 8+ years of direct experience in paid acquisition. Have previously owned the customer top of funnel with experience operating across multiple channels
• A deep hunger to drive the business forward - someone who is fiercely focused on performance, outcomes, and impact.
• Experience managing multi-million dollar marketing budgets and deploying it effectively to deliver against KPIs
• Management experience leading teams across different functions within paid acquisition. Proven track record of developing and retaining talent
• Ability to drive internal and external creative teams to develop impactful creative that delivers on ROI while establishing our Brand
• Experience working with finance and leadership teams on the PL and other financial business metrics
• Expertise in analytics, testing methods (e.g. incrementality tests, A/B tests) and experience using BI tools including Sigma, Google Analytics or any other web analytics platforms
• Experience with working in DTC, retail, or subscription companies; bonus for experience in digital health
• Genuine curiosity about healthcare and sleep conditions

Who We Are

• We play an important role in the health wellness decisions of our audiences, and it’s a responsibility we don’t take lightly. We invest thoughtfully to provide the most expert-driven, audience-first experience
• We embody rapid, sustainable growth. Run into a challenge or a new opportunity? Everyone on the team rolls up their sleeves and digs in.
• We’re going to push you to ask big questions and find bold answers. Everyone has a seat at the table, regardless of their title or job description
• In Seattle, our positions adopt a hybrid model, recognizing the importance of in-person collaboration and remote work. Our newly renovated-office remains open five days a week to those who thrive in a traditional office-environment
• We love a good celebration! We enjoy what we do because of who we do it with, and take time to celebrate every win – whether ours or a teammate’s

Compensation Range

$140,000 - $160,000/yr. Note that final compensation is subject to the candidate’s specific qualifications and location, as well as the needs of the company. This position is eligible to participate in the company’s annual bonus plan. The target bonus opportunity is 15% of the base salary.

The Company currently provides medical, vision, and dental insurance with 100% of the employee medical, vision, and dental premiums covered by the Company. There is an option to participate in both a medical FSA and dependent care FSA. We offer a 401(k) plan, with fully matching contributions up to 3% of salary and 50% matching from 3% to 5% of salary. You will be eligible for Paid Time Off in accordance with the company’s policies. Our Seattle-based employees will receive commuter benefits.

Sleep Doctor is committed to bringing together individuals from diverse backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive and be their authentic self, feel a sense of community, and do great work together. We are proud to be an equal opportunity employer open to all qualified applicants

Originally posted on Himalayas