Field Marketing Manager

Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.

Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.

We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team of around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.

As a Field Marketing Manager, you’ll act as the primary driver to execute integrated marketing campaigns that support the various business goals identified for our Process Safety Management offering.

As an experienced marketing professional with proven demand generation skills, you will use market insight, as well as regional marketing campaigns and program materials, to facilitate customer engagement, build the pipeline, accelerate sales, and generate revenue, using clearly defined success metrics to track and report results. This role is a great opportunity to collaborate with senior sales leadership as well as regional, strategic, channel, program, operations, and corporate marketing teams.

Primary Responsibilities:

• Event Planning; create and execute high performing marketing event programs including tradeshows, webinars and user meetings. The Field Marketing Manager will be responsible for event strategy, overseeing logistics, and processing leads to our sales/services organization.
• Integrated Campaign Project Management; continuously invent and deliver fully integrated campaigns that drive sales results. Orchestrate and project manage multichannel campaigns, leveraging channels and tactics such as digital, social media, web, virtual and in-person events, and email.
• Sales/Consulting Services Support; be a partner to sales teams and leaders. Participate in sales team calls, in-person meetings, quarterly business reviews, and joint planning sessions to ensure alignment.
• ROI/Analysis; set goals and define metrics for each marketing campaign including targeted lead flow to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, making recommendations for future optimization.

Knowledge & Skills

• Software Knowledge - MS Office, experience with marketing automation tools, sales enablement tools, SalesForce.com an asset, but not necessary.
• Strong campaign orchestration, message optimization, persona and buying cycle experience required.

Typical Experience*

• 5+ years’ experience in KPI-driven field marketing, ideally in a B2B environment and/or in the software industry.
• Experience in developing buyer-centric demand generation campaigns in close alignment with sales leaders
• Knowledge in combining traditional field marketing practices with new digital methods such as Account Based Marketing, Marketing Automation and Online Advertising

Education & Certifications*

• University degree (bachelors or equivalent) in related field (e.g. communications, marketing, journalism).

Sphera is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all colleagues.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

Originally posted on Himalayas