Account Manager - Paid Media

Position Overview: 215 Marketing is seeking a dynamic Account Manager - Paid Media (internally referred to as a Performance Marketing Manager, or “PMM”) who combines expertise in client relationship management, project management, and paid advertising — with a strong background in supporting franchise and multi-location accounts. The ideal candidate brings proven experience managing paid advertising campaigns (specifically across Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads) and has worked in an agency environment serving diverse client portfolios, including franchise or multi-unit businesses. This role is pivotal in driving our agency's growth and ensuring client satisfaction through seamless project execution and strategic advertising campaigns. Minimum Requirements:

• 2+ years of experience working with clients in the franchise and/or multi-unit business space
• 2+ years of experience with Account Management (Client Communications, Meetings, Report, Proposals)
• 2+ years of experience with Project Management (Project budgeting, planning, oversight)
• 2+ years of experience with Paid Advertising (specifically Google, LinkedIn, Meta & Bing) (Strategy, Planning, Building, and Optimization)
• 2+ years of agency experience
• Ability to function autonomously, be self-directed, self-motivated, dynamic, and decisive
• Bachelor's Degree
• Excellent verbal and written communication skills
• Excellent organizational skills
• Excellent attention-to-detail
• Outgoing personality with the ability to adapt to your audience
• Strong analytical and problem-solving skills
• Ability to multi-task and manage workflow in a high-energy, collaborative, team-oriented environment
• Experience with project & task management software (e.g. Asana, etc)
• A tendency to challenge yourself

Responsibilities/Role:

• Virtually meet with our clients as a representative of our company
• Act as the primary point of contact for multiple advertising-centric client accounts, fostering and nurturing client relationships
• Provide expert guidance on paid advertising strategies & performance
• Coordinate project management activities, ensuring timely delivery within budget and scope
• Translate client needs and project objectives to both internal teams and external contractors
• Schedule and lead internal and external meetings for project success and reviews
• Monitor and report on the progress of projects, managing any scope changes or challenges
• Monitor and report on the progress of advertising performance, managing volatility and addressing challenges proactively
• Strong skills in advertising management functions, including:
• Monitoring and managing advertising budgets effectively
• Pausing and activating campaigns as per strategy requirements
• Tracking and analyzing lead volume and cost per lead metrics
• Identifying and resolving performance issues in advertising campaigns
• Interpreting and generating detailed performance reports

Expectations:

• You must have serious attention to detail. Success has everything to do with doing the small things right.
• You must be organized. The number of projects and tasks that you will be responsible for will be overwhelming if you lack the ability to be (and stay) organized.
• You must be a team player. Situations may call for you to help your colleagues or step outside of your designated role to make sure we deliver results to our clients.
• You must possess strong communication skills. You must be able to clearly convey and communicate your ideas to the other members of 215 Marketing as well as to clients.
• You must be a critical thinker. You must possess highly-developed problem-solving skills.
• You must have a tendency to continuously challenge yourself.

Competitive Compensation:

• Salary range of $70,000 - $80,000 + Benefits
• 401k Plan w/ 3.5% Company Match
• Paid Vacation, Personal and Sick Time
• Medical/Vision Insurance; Dental Insurance
• Company Happy Hours & Holiday Parties
• Energetic Co-workers/Work Culture
• Contribute to a Dynamic Agency

About 215 Marketing: We're a performance marketing agency located in Philadelphia, but serving clients across North America. The majority of our focus is in growth marketing, where we support our clients with effective and efficient lead generation, a strong analytics infrastructure, high-converting websites, and integrated CRMs. Apply tot his job Apply To this Job