[Remote] Pinterest Content & Marketing Specialist (Organic & Paid)

Note: The job is a remote job and is open to candidates in USA. Marble Systems Inc. is seeking a creative and data-driven Pinterest Marketing Specialist to enhance their visual presence and drive targeted traffic in the US and European markets. The role involves executing a Pinterest strategy, managing ad campaigns, and creating engaging content to inspire architects, designers, and homeowners.

Responsibilities

• Execute a daily Pinterest strategy by creating and scheduling high-quality organic content
• Set up, monitor, and optimize Pinterest Ad campaigns (Promoted Pins) to drive traffic and conversions
• Design visually stunning Standard Pins, Video Pins, and Idea Pins
• Conduct keyword research and write SEO-optimized pin titles, descriptions, and board descriptions
• Manage and curate niche-specific boards (e.g., Organic Bathrooms, Terracotta Kitchens)
• Track performance for both organic and paid efforts, providing monthly reports on growth and ROI
• Create high-definition macro video pins (45–90 seconds) highlighting the tactile textures of Marble Systems natural stone tiles & slabs and Country Floors' artisanal tiles
• Utilize Pinterest’s Collage and Remix tools to pair our stones with complementary interior elements (e.g., brass fixtures, paint swatches) for complete room visualizations
• Optimize our Pinterest Catalog Feed to ensure Dynamic Product Pins accurately reflect inventory and drive users directly to our sample order pages
• Target highly specific keywords (e.g., "bookmatched marble master bath ideas") and schedule seasonal content 3–6 months ahead of peak renovation seasons
• Maintain distinct board structures, creating technical boards (e.g., "Commercial Stone Applications", "Technical Specs") for B2B architects, and aspirational boards (e.g., "Dream Kitchen Backsplashes") for homeowners
• Launch and monitor Pinterest Performance+ campaigns to retarget high-intent users who have browsed our marble or tile collections online
• Design pins that align with design movements, showcasing everything from quiet luxury marble interiors to earthy, handcrafted terracotta layouts

Skills

• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or a related field
• Proven experience in Pinterest marketing (organic growth and paid ads)
• Hands-on experience with Pinterest Ads Manager
• Strong visual aesthetic and graphic design skills (Canva, Adobe Creative Suite, and AI programs)
• Deep understanding of Pinterest SEO and search intent
• Excellent English copywriting skills with a focus on luxury branding
• Experience in the architecture, design or building materials industry
• Familiarity with the US and European architectural and design markets

Company Overview