Senior Customer Relationship Marketing Manager – Data‑Driven Multi‑Channel Lifecycle Campaigns at arenaflex

About arenaflex – Transforming Pet Care Through Innovation

arenaflex is a rapidly growing leader in the pet‑care e‑commerce space, delivering a seamless, personalized experience to millions of pet lovers across the United States. Our mission is to become the most trusted partner for pet owners by offering an unmatched selection of products, cutting‑edge technology, and heartfelt customer service. As a data‑centric organization, arenaflex leverages sophisticated analytics, automation, and creative storytelling to turn everyday interactions into lasting relationships. If you are passionate about building meaningful connections, love the challenge of turning data into action, and want to shape the future of pet‑care marketing, you have found your next home.

Why This Role Matters

At arenaflex, the Senior Customer Relationship Marketing Manager is the strategic architect behind the multi‑channel engagement programs that keep our most active, pet‑obsessed customers coming back for more. You will own the end‑to‑end lifecycle of promotional, triggered, and automated campaigns across email, push notifications, in‑app messages, and direct mail. Your work will directly influence customer loyalty, increase basket size, and drive incremental revenue for our core pet‑food business.

Key Responsibilities

• Develop and execute a multi‑channel roadmap that aligns with arenaflex’s overall lifecycle marketing strategy, with a primary focus on email‑driven growth for the pet‑food division.
• Design, launch, and optimize complex A/B and multivariate tests across email journeys and push campaigns to uncover incremental lift and determine optimal sequencing.
• Collaborate with product marketing, engineering, and data science teams to ensure accurate list selection, robust segmentation, and precise tracking mechanisms are in place.
• Deep‑dive into diverse data streams—including transactional, behavioral, and demographic data—to validate targeting accuracy and uncover hidden opportunities.
• Build sensitivity and forecasting models that quantify the potential upside and risk of proposed initiatives, enabling data‑driven investment decisions.
• Partner with the experimentation team to craft a strategic vision and roadmap for automation, ensuring that every touchpoint is both timely and relevant.
• Leverage CRM data to deliver personalized, contextual experiences that increase engagement, repeat purchase, and lifetime value.
• Own reporting and analytics for campaign performance, translating raw data into actionable insights and strategic recommendations for senior leadership.
• Champion a customer‑first mindset across all marketing initiatives, ensuring that every interaction adds genuine value to the pet owner’s journey.
• Work cross‑functionally with integrated marketing, merchandising, supply chain, and product management to align campaign goals with broader business objectives.
• Stay ahead of industry best practices in email, push, and in‑app technologies, continuously injecting fresh ideas and emerging trends into arenaflex’s playbook.
• Collaborate with data science and experimentation teams to develop advanced segmentation models that sharpen audience targeting and improve conversion rates.

Essential Qualifications

• 7+ years of hands‑on experience in email and/or direct marketing, preferably within an e‑commerce environment.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field; a Master’s degree is a plus.
• Demonstrated passion for customer‑centric marketing and a proven track record of delivering measurable results.
• Strong analytical mindset with the ability to interpret large data sets, identify trends, and translate insights into actionable strategies.
• Hands‑on experience designing and executing campaigns through an enterprise ESP (experience with arenaflex’s platform is a plus).
• Deep understanding of how to blend behavioral, demographic, and transactional data to drive hyper‑personalized experiences.
• Proficiency with email optimization and personalization platforms, as well as project management tools such as arenaflex.
• Exceptional written and verbal communication skills, capable of influencing stakeholders with data‑driven narratives.
• Ability to operate independently, manage multiple projects simultaneously, and meet tight deadlines without compromising attention to detail.
• Solid experience with SQL, arenaflex, and other data‑visualization tools to extract and present insights.
• Familiarity with Customer Data Platforms (CDPs) and the principles of incrementality testing, statistical significance, and lifetime value analysis.

Preferred Qualifications & Bonus Skills

• Background in e‑commerce or consumer packaged goods (CPG) marketing.
• Experience working with arenaflex or similar marketing automation platforms.
• Knowledge of the pet‑food industry, including trends, seasonality, and consumer behavior.
• Exposure to advanced segmentation techniques, predictive modeling, and machine‑learning applications in marketing.

Core Skills & Competencies

• Strategic Thinking: Ability to see the big picture while executing detailed tactical plans.
• Data Literacy: Comfort working with large data sets, building dashboards, and drawing insights that drive business outcomes.
• Technical Acumen: Familiarity with ESPs, CDPs, SQL, and analytics platforms to ensure seamless campaign execution.
• Creative Storytelling: Craft compelling copy and visual concepts that resonate with pet owners across channels.
• Collaboration: Strong partnership skills to work effectively with cross‑functional teams, from engineering to merchandising.
• Project Management: Proven ability to prioritize, organize, and deliver complex projects on time and within budget.
• Continuous Learning: Commitment to staying current on industry trends, emerging technologies, and best practices.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its team members. As a Senior Customer Relationship Marketing Manager, you will have access to:

• Mentorship from senior leaders in data science, product, and brand marketing.
• Sponsored certifications in advanced analytics, marketing automation, and customer experience design.
• Opportunities to lead cross‑functional initiatives that shape the future of arenaflex’s omnichannel strategy.
• Regular attendance at industry conferences, webinars, and workshops to keep your skill set sharp.
• A clear promotion pathway toward Director‑level roles, with performance‑based incentives tied to measurable business impact.

Work Environment & Culture at arenaflex

Our culture is built on curiosity, collaboration, and a deep love for pets. Whether you work from our Plantation, FL office, our Seattle, WA hub, our Boston, MA location, or remotely, you’ll experience:

• A flexible work model that balances in‑office collaboration with remote productivity.
• Pet‑friendly office spaces, including on‑site dog parks and regular “bring‑your‑pet‑to‑work” days.
• Inclusive employee resource groups that celebrate diversity and foster a sense of belonging.
• Team‑building events, wellness programs, and volunteer opportunities that give back to animal shelters.
• A transparent leadership style where ideas are welcomed from every level of the organization.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package designed to attract and retain top talent. While exact figures will be discussed during the interview process, candidates can expect:

• A base salary that reflects your experience and market benchmarks.
• Performance‑based bonuses tied to campaign success and overall business growth.
• Comprehensive health, dental, and vision coverage for you and your dependents.
• Generous 401(k) matching, stock‑option opportunities, and financial wellness resources.
• Paid time off, parental leave, and flexible holidays to support work‑life balance.
• Professional development stipend, tuition reimbursement, and access to online learning platforms.
• Employee discount on arenaflex products, pet‑care benefits, and a pet‑insurance subsidy.

Commitment to Diversity, Equity & Inclusion

arenaflex is an equal‑opportunity employer. We celebrate the unique perspectives each team member brings and are dedicated to creating an inclusive environment where everyone can thrive. Accommodations are available for candidates with disabilities throughout the hiring process. If you require an accommodation, please let us know.

How to Apply

If you are ready to lead data‑driven, multi‑channel marketing initiatives that delight pet owners and drive measurable growth, we want to hear from you. Submit your resume, a cover letter highlighting your most impactful campaigns, and any relevant portfolio pieces through the link below.

Apply Now – Join arenaflex Today!

Take the Next Step

At arenaflex, your expertise will shape the future of pet‑care commerce. Join a team that values curiosity, creativity, and a relentless focus on the customer. We look forward to welcoming a visionary marketer who is eager to make a lasting impact.